What is Social Media Marketing?
Social media marketing, or SMM, is a form of Internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes.
That's just technical mumbo jumbo saying that EVERYONE is on social media outlets and if you design, target and promote with purpose and accuracy in an appropriate manner you can expand your reach like never before. People no longer read (unless it's a meme), they look at photos and watch videos.
Social media marketing can help with a number of goals, such as website traffic, brand awareness as well as communication and interaction with key audiences. Each outlet is unique in it's features and attracts unique followers. Being aware of the unique features of each online venue and approaching them and their participants with the appropriate tools will open up doors to get your message across and draw in new customers.
Your potential customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is key to tapping into their interests. If implemented correctly, marketing with social media can bring remarkable success to your business.